Hi! I'm Sarah O-G. I'm glad you're here.

I empower employers and clients by crafting compelling narratives and strategic communication plans that elevate their brand presence. Through personalized attention and innovative solutions, I ensure that their messages resonate and drive meaningful engagement. I can always "find the story."

Top Skills

  • Media Relations

  • press release writing

  • Content Creation

  • Copywriting

  • Creative Problem Solving

  • Corporate Communications

  • Speech Writing

Work

  • Viking Culinary's Media Relations from 2013 to Date

    Ten years ago one of my favorite friends and closest colleagues asked if I wanted to freelance together on a consumer client. I am so glad I said yes. All these years later and we are still going strong. Since then we've landed them earned media placements on national broadcast, top-tier print and digital. We have been able to use a creative, politely aggressive strategy to elevate retail partners like Sur La Table and Amazon to promote upcoming sales and spread the word about new product launches.

Guarantees

  1. I will stick with, or create if needed, the brand voice and create truly compelling copy.

  2. I will always be transparent about what is and isn't working when it comes to getting media interested in a brand.

  3. I will treat my clients with respect and respond to them in a timely manner

Questions

  • What's one word that best describes you?

    Scrappy

  • What's a catchy nickname or title for you?

    The Pitch Witch

  • Why should clients want to work with you?

    I'm fun and functional! I bring energy to every project and truly work my tail off to deliver top-tier results every single time.

  • What's a quote that represents who you are?

    "I started thinking about joy. Everything in our society is so purposeful. Let's bring joy back to the experience." Sara Blakely

  • What motivates you?

    A job well done! Ever clean a room and then you can't stop walking by to admire how clean it is? That's how I feel about getting my clients results.

Character

  • enthusiastic

  • funny

  • passionate

Sarah O'Connor-Guffey

Influences

  • Jen Sincero

    Jen Sincero is a renowned author and success coach. Known for her bestselling book "You Are a Badass," she inspires readers to transform their lives. Her writing style is witty, engaging, and motivational. Countless people have found empowerment and confidence through her work. Truly, a game-changer in personal development.

  • Sarah Blakely

    Known for founding Spanx, Sarah Blakely revolutionized women's fashion with her innovative shapewear. Starting with just $5,000, she turned her idea into a billion-dollar empire. Her story inspires many entrepreneurs worldwide, showcasing the power of persistence and creativity. A true trailblazer in the business world!

  • Melissa Ben-Ishay

    Melissa Ben-Ishay is well-known as the founder of Baked by Melissa. Renowned for her bite-sized cupcakes, she has a knack for making delicious treats. Her creativity and entrepreneurial spirit have garnered widespread admiration. Customers rave about her unique flavors and colorful presentations. Truly a sweet success story!

Brands

Here are some brands I admire:

  • Nintendo brings joy with every game they create. Their characters, like Mario and Zelda, are legends in gaming. They turn playtime into unforgettable adventures!

  • Disney’s brand radiates magic and wonder, captivating hearts young and old. Their stories bring dreams to life, sparking imagination with every frame. From movies to theme parks, Disney delivers joy and timeless memories.

  • They’re known for their golden arches and crave-worthy burgers. McDonald’s offers a fast, fun dining experience perfect for all ages. They’ve turned quick bites into tasty memories worldwide.

Social

Tags

  • Chicago

  • mediarelations

  • pressreleasewriting

  • copywriting

  • PRpro

  • PRFreelancer

  • PRConsultant

  • Fun

  • Creative

  • Strategic

  • PRStrategy

  • PublicRelations

  • StrategicCommunications

  • EventPlanning

  • ClientRelations

  • CommunityOutreach

  • SpeechWriting

  • PublicSpeaking

  • MediaTraining

  • CorporateCommunications

  • MarketingCommunications